Product Photography in Melbourne
Technical lighting for commercial, advertising and industrial product photography
Professional product photography for brands, marketing teams, agencies and manufacturers across Melbourne and Australia. IJ Productions specialises in commercially focused product photography built around precise lighting, controlled production and images that are right in camera.
From advertising campaigns and brand content to industrial and technical products, every shoot is planned around the product, the brief and how the final images will be used.
Product Photography That Starts With the Lighting
Products can look very different depending on how they are lit.
Glass, metal, polished surfaces, packaging, plastics, machinery and textured materials all respond differently to light. The challenge is not simply to illuminate the product, but to control highlights, reflections, shadows, shape and texture so the finished image communicates exactly what it needs to.
With more than 25 years of professional photography experience, Ivan Lee specialises in technical lighting for commercial and product photography.
The approach is straightforward: understand the product, design the lighting around it and create as much of the final image as possible in camera.
The result is precise, controlled product photography with minimal reliance on heavy retouching.
Product Photography Portfolio
Technical Lighting for Product Photography
Good product photography starts with understanding how light behaves.
Reflective surfaces can create unwanted highlights. Glass can disappear without carefully controlled edges and reflections. Metal needs shape and definition. Textured surfaces need enough light to reveal detail without flattening the product.
This is where technical lighting becomes important.
Ivan Lee approaches product photography from a lighting-first perspective, using controlled light sources, modifiers, diffusion, reflectors and grids to shape the final image.
The goal is not to photograph the product and fix everything afterwards. It is to create the image as accurately as possible during the shoot.
Precise lighting. Controlled production. Images right in camera.
Commercial and Advertising Product Photography
IJ Productions works with marketing teams, brand managers, advertising agencies and creative teams to produce product photography for:
Advertising campaigns
Brand campaigns
Product launches
Marketing campaigns
Websites
Brochures and catalogues
Social media
Digital advertising
Editorial and promotional content
Creative concepts can be developed around the product, with lighting, styling, composition and production planned to suit the intended application.
Client: Lotus Caravans
Agency: Penzo Studios
Industrial and Technical Product Photography
Industrial products present a different set of challenges.
Machinery, engineering components, equipment and technical products often need to communicate construction, scale, materials and functionality while still looking considered and professional.
IJ Productions provides industrial product photography in Melbourne and on location, photographing products ranging from individual components through to larger machinery and equipment.
Lighting can be carefully controlled to reveal form, surface detail, texture and mechanical features without losing the accuracy of the product.
This type of photography can be used for:
Manufacturers
Engineering companies
Industrial suppliers
Technical products
Machinery
Equipment
Product catalogues
Websites
Marketing campaigns
Sales and presentation material
Product Photography for Different Applications
Advertising Product Photography
Creative product images designed for campaigns, launches, promotional material and advertising.
Commercial Product Photography
Professional imagery for websites, brochures, catalogues, marketing material and corporate communications.
Industrial Product Photography
Controlled photography for machinery, equipment, engineering products and technical products.
Lifestyle Product Photography
Products photographed in context to show how they look, work or fit into an environment.
Studio Product Photography
Controlled studio photography where lighting, backgrounds, reflections and consistency can be carefully managed across a product range.
Product Photography for Marketing and Brand Content
Product photography needs to work wherever your customers see your brand.
Images can be created for:
Advertising
Campaigns, print advertising and digital advertising.
Websites
Product pages, brand websites and online marketing.
Brand Content
Social media, content marketing and promotional campaigns.
Print
Brochures, catalogues, packaging and sales material.
Editorial
Publications, industry media and other editorial applications.
The photography is planned around the final application, so the composition, aspect ratio, background and lighting can be considered from the beginning.
A Controlled Approach From Brief to Final Image
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The first step is understanding the products, the purpose of the photography and what the final images need to achieve.
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Lighting, backgrounds, styling, props, location and shot requirements are considered before the shoot.
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Lighting is designed around the product rather than applying the same setup to every job.
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The products are photographed in a controlled studio environment or on location, depending on the requirements of the project.
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Images are professionally selected and edited to the level required for the project, then supplied in the required formats.
Melbourne Product Photography Studio or On Location
IJ Productions operates from a professional photography studio in Moorabbin, Melbourne, with the equipment, space and lighting control required for commercial product photography.
The studio is particularly useful when consistency, controlled lighting or multiple product setups are important.
For larger products, machinery or projects where the environment forms part of the brief, photography can also be produced on location.
Projects can be photographed throughout Melbourne, Victoria and elsewhere in Australia.
Studio location
Moorabbin, Melbourne
All-day street parking available.
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![Azano Pump filters advertising product photography shot in their warehouse]()
Industrial product Photography
Azano Motor Pumps
Product photography created for Australian engineering company Azano, showing motor pumps with controlled lighting designed to reveal their form, surface detail and mechanical components.
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![Award winning wine label design Photography for Melbourne studio Design Energy]()
Wine Bottle Photography
Controlled studio lighting used to shape the glass, label and bottle while creating a commercially polished result with minimal reliance on retouching.
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![Works studio Product Photography with lifestyle images]()
Studio product Photography
WØRKS Product
Studio photography created for WØRKS with a series of product images and lifestyle branding images produced for social media and website use.
Product Photography and Video
Need both still photography and video content?
Photography and video can be planned as part of the same production, creating a consistent visual style across your website, advertising, campaigns and social media.
Having the lighting considered across both stills and motion can also make production more efficient, particularly when multiple deliverables are required from the same shoot.
Why Work with IJ Productions?
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More than 25 years working across advertising, commercial, corporate and product photography.
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Lighting is designed specifically around the product, materials, surfaces and intended result.
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From the initial brief through to the final image, the shoot is planned to keep production controlled and efficient.
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The photography is created with the final application in mind, whether that is an advertising campaign, website, brand content, catalogue or technical communication.
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Careful lighting and production can reduce the need for extensive retouching, while giving you greater control over the final image.
Have a Product Photography Project?
Whether you're launching a new product, developing a campaign or need professional photography for your marketing and brand content, let's discuss what you need.
Tell us about your products, your brief and how you plan to use the images.
Frequently Asked Questions
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IJ Productions photographs a wide range of commercial, advertising and industrial products, including manufactured products, machinery, food and beverage, cosmetics, furniture, packaging and technical products.
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Yes. Product photography can be created for advertising campaigns, product launches, brand campaigns and promotional material, with the lighting and creative direction developed around the brief.
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Yes. Industrial and technical products can be photographed in the studio or on location, depending on the size of the product and the requirements of the project.
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The IJ Productions studio is located in Moorabbin, Melbourne. The studio provides a controlled environment for product photography and can accommodate a range of commercial product shoots.
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Yes. Location photography can be arranged throughout Melbourne, Victoria and elsewhere in Australia where the project requires it.
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Yes. Photography and video can be produced as part of the same production, with lighting and production planned around the requirements of both stills and motion.
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Product photography is quoted based on the requirements of the project, including the number and type of images, production requirements, level of editing, location and time required.
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The easiest way is to provide some information about your products, the photography you require and how the images will be used. This allows the project to be assessed before preparing a quote.