Commercial & Product Photography Melbourne
Photography for brands, products and businesses
IJ Productions creates commercial photography for brands, businesses and agencies that need more than a collection of nice pictures.
From a single product to a full advertising campaign, the focus is on creating images that have a clear purpose and work across the places they need to be seen.
Based in Melbourne, photographer Ivan Lee brings more than 25 years of experience to commercial, advertising and product photography, working with businesses throughout Melbourne and across Australia.
When the brief matters,
experience makes a difference
Every project is different.
Sometimes the job is about making a product look its best. Sometimes it is about creating a campaign around people, a location or a new brand. Other times there is a very specific idea that needs to be worked out and photographed.
The approach is practical and collaborative. The brief comes first, then the photography is built around what the images need to achieve.
With experience across advertising, product, industrial, lifestyle and brand photography, IJ Productions can take a project from an initial idea through to the finished images.
Commercial Photography
Commercial photography can take a lot of different forms.
Advertising campaigns, lifestyle imagery, brand photography, industrial photography, workplace environments and content for marketing campaigns all require a slightly different approach.
The common thread is creating photography that fits the business and the brief rather than forcing every project into the same visual style.
Product Photography
Products can be photographed simply, dramatically, naturally or with a completely constructed visual concept.
IJ Productions works with everything from premium consumer products and packaging to wine, food, furniture, cosmetics and industrial equipment.
The studio in Moorabbin provides a controlled environment for product shoots, while on-location photography makes sense when the product needs to be photographed in its working environment or as part of a larger campaign.
More than just the camera
Good commercial photography often starts well before the camera comes out.
Good commercial photography often starts well before the camera comes out.
A successful shoot might involve developing an idea, working out the lighting, finding a location, organising talent, building a set or figuring out how to make a difficult space work.
IJ Productions can manage those elements as part of the production, bringing the right people and resources together when a project requires more than photography alone.
The result is a smoother shoot and a clearer path from brief to finished images.
Different projects. Different problems to solve.
Advertising & Brand
Images created to give brands a stronger visual presence across advertising, websites, campaigns and social media
Industrial
Photography for manufacturers, engineering companies and businesses where the product needs to be shown accurately without looking purely technical.
Lifestyle & Content
Images that bring products, people and brands together in a more natural environment.
Products
From individual hero images to complete product ranges, with lighting and styling developed around the product.
Photography that solves problems
Not every shoot takes place in a perfect studio.
There may be limited space, difficult surfaces, mixed lighting, large products, reflective materials or a location that was never designed for photography.
That is where experience becomes useful.
Whether working in the Moorabbin studio, at a client's workplace or somewhere completely different, the lighting and production can be adapted to suit the situation.
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Portrait Photography
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Corporate & Industrial Photography
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Product Photography
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Commercial & Advertising Photography
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Videography /Motion
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Frequently Asked Questions
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I’m a Melbourne-based photographer offering full-service photography and visual production across Australia, specialising
Commercial videography and editing
High-end digital retouching
Pre-production planning
Creative concept and design
Set building
Product styling
Hair and makeup styling
Fully equipped photographic studio hire
Everything you need to create polished, scroll-stopping visuals from concept to final delivery.
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I specialise in professional lighting-driven photography, creating and shaping light to capture high-quality
Delivering clean, striking images for businesses across Melbourne and Australia that need visuals with impact
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Working with my team is a collaborative, honest, and straightforward experience. I guide the entire process, bring creative ideas to the table, and keep things moving while delivering high-quality, visually striking photography that showcases your products or services. With nearly 25 years of experience working with commercial clients, I use creative lighting, styling, and proven production workflows to meet your business goals, stay on budget, hit deadlines, and deliver polished images that actually work—not just look pretty (though they do that too).
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Yes— I have a fully equipped photography studio in Moorabbin, just south of Melbourne, with easy all-day street parking. As a Melbourne-based commercial and advertising photographer, I’m also happy to shoot in your preferred studio or on location, and with years of experience working across Melbourne’s CBD and outer suburbs, I have access to some of the best photography locations in Victoria to deliver professional, high-quality results wherever the shoot makes the most sense.
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Hiring a professional photographer can help add a unique and visually appealing aspect to your marketing strategy. A professional photographer can capture high-quality images that can be used across various platforms such as your website, social media, and print materials. This can help make your brand stand out and attract potential customers. Additionally, a professional photographer can also provide direction and help to create specific concepts and themes for your marketing campaigns.
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