Lighting can make or break a product image — and when done right, it becomes the secret ingredient that turns a photo into an experience.
At IJ Productions, we believe that lighting isn’t just a technical skill; it’s a storytelling tool. Every highlight, reflection, and soft shadow has a role to play in shaping how a product feels. It’s not about simply showing what something looks like — it’s about helping the viewer feel what it represents.
Our recent shoot for LibertyBelle RX’s new Wellness Booster was a perfect example of this. The product itself is all about restoring radiance, hydration, and balance from within, so we wanted the images to reflect that same energy. We created a lighting setup that felt clean, pure, and rejuvenating — like a breath of fresh air. Diffused light created a smooth, even glow that highlighted the product’s sleek design, while subtle reflections gave it a sense of depth and freshness. Every frame was carefully balanced to evoke the same calm, replenished feeling you get after great skincare.
There’s a common misconception that great photography depends on expensive gear — but the truth is, it’s all about how you shape the light. With the right technique, even a simple setup can look cinematic. Soft shadows reveal texture, crisp highlights add polish, and tonal control brings out the product’s personality. It’s a bit like skincare itself: it’s not about overdoing it, but understanding how each element works together for the perfect finish.
For LibertyBelle RX, the final images didn’t just look clean and sophisticated — they felt like the brand. That connection between product and emotion is what great lighting can achieve. It goes beyond visibility and into something more sensory. When viewers can sense the quality and mood of a brand through its imagery, it builds trust, curiosity, and desire long before they even read the label.
Lighting isn’t just about illuminating a product; it’s about defining how your audience perceives it. Done well, it shapes emotion, adds meaning, and turns attention into connection.
If your brand deserves images that reflect its essence — not just its appearance — let’s chat about how we can craft lighting that captures the heart of what you do. Because great light doesn’t just reveal; it transforms.
Technical Notes:
Camera: Canon R5 24-70 & 100mm Macro
Lighting: Profoto D1 (x3) & Godox AD200 (x2)
Software: Capture One
