Bali 15th-29th June 2026
I’ll be available for photo shoots in Ubud (15th-25th) and Uluwatu (26th-29th). Contact me if you wish to work together at that time.
How Professional Product Photography Help Golf Clearance Outlet Drive More Sales
There’s something oddly satisfying about photographing golf clubs. Maybe it’s the mix of precision engineering, chrome finishes and the constant fear that one wrong move will send a driver rolling off the table like a rogue torpedo. I recently worked with Golf Clearance Outlet on a product shoot where capturing detail was the entire mission. They needed images that showed the fine texture, craftsmanship and character of each club for their advertising campaigns and their website.
Golf equipment is full of subtlety. There’s the milling on a putter face, the way light glides along a polished driver head and the small grip textures that tell you exactly how the club will feel in your hands. When customers shop online, these details matter more than people realise. If someone can almost feel the product through the screen, you’ve already created trust.
That’s where creative lighting comes in. Getting light to behave can feel a little like convincing a magpie to return a shiny object. It takes finesse, patience and sometimes a quiet moment of pleading. With a mix of diffused softboxes, controlled reflections and precise highlights, I shaped the light so the clubs revealed their contours without any distracting glare. Golf clubs are highly reflective, and reflective subjects love to expose every accidental mirror in the room. The challenge was to turn all that into clean, intentional highlights that guide the viewer’s attention.
Professional Product Photography plays a huge part in how a brand is perceived in advertising and across digital platforms. In a world full of rushed product photos taken under kitchen lights, sharp and well-lit images instantly give a brand an edge. Accurate colour, crisp detail and consistent lighting are more than technical achievements. They quietly communicate quality, care and trustworthiness. When the visuals look premium, the product feels premium.
For Golf Clearance Outlet, the goal was simple: create images that stop the scroll, show the craftsmanship and help customers make confident purchase decisions. With careful lighting, composition and an eye for texture, we produced a set of images that do exactly that. And thankfully, no clubs attempted escape during the process.
If your brand is ready to look sharper than a freshly grooved wedge, get in touch. Let’s create images that land right on the fairway instead of slicing into the bushes.
Camera: Canon R5 /100mm Macro
Lighting: Profoto & Godox
Emerging Trends in Corporate Photography for 2025: Capture the Future Today
Your brand’s visual content strategy deserves fresh, scroll-stopping imagery. The corporate photography trends for 2025 are all about bold storytelling, authenticity, and emotion. The world of professional photography in Melbourne is evolving quickly—staying relevant means working with an experienced Melbourne photographer who understands both creativity and commercial strategy. Let’s explore what’s shaping modern business photography this year, and how to align your visuals with your brand goals.
Your team is your biggest asset. Dynamic team portraits capture collaboration, personality, and purpose. These authentic images are becoming the cornerstone of effective corporate branding photography. When people can see your culture, they connect faster. One tech firm integrated real-life team shots into their presentations and instantly improved engagement. The right corporate headshots can make clients feel like they already know your team.
Executive portraits should do more than show a face—they should project leadership and trust. A refined executive portrait session strengthens professional credibility. One finance group that updated its leadership photos saw better client rapport within weeks. A polished portrait communicates confidence, competence, and authenticity.
Melbourne’s creative energy continues to shape its visual landscape. The city’s thriving arts and business scenes have inspired Melbourne commercial photographers to experiment with cinematic lighting, candid storytelling, and natural colour palettes. Keeping up with these influences keeps your brand imagery fresh and relatable.
Candid photography is becoming a secret weapon for businesses. Unposed, in-the-moment shots show your company’s real personality—perfect for social media and websites. A start-up that embraced candid branding photography in Melbourne saw a jump in followers almost overnight. Real moments build real trust.
Natural light remains a timeless favourite. It adds warmth, depth, and sincerity to portraits and product shots. A lifestyle brand that switched to natural-light photography saw higher engagement and conversions. It’s proof that sometimes, simplicity shines brightest.
Your brand image is your first impression. Investing in professional photographers in Melbourne ensures that impression is unforgettable.
A strong visual strategy means more than just good photos—it means photos that work. Tailored imagery designed around your message and audience creates a stronger digital presence. A retail chain that re-strategised its photography saw customer engagement soar. Corporate photographers who understand brand alignment can transform how audiences perceive your business.
Authenticity drives connection. Natural expressions, real people, and genuine stories make your brand relatable. A local business that leaned into unfiltered photography cultivated a loyal community and boosted word-of-mouth referrals. When people see the real you, they believe in your brand.
Stay ahead of the curve. Refresh your imagery, embrace creativity, and choose a Melbourne commercial photography studio that can help your visuals stand out in a competitive market.
Introducing DR. Fresh Clinic: Melbourne’s Leading Medical & Skin Clinic
DR. Fresh Clinic is a boutique medical and skin clinic in Melbourne that specialises in natural, non-invasive aesthetic treatments. Founded by Dr. Niki Talic, a paediatric emergency and trauma consultant, the clinic combines over 40 years of medical and nursing expertise. Their “less is more” philosophy ensures every treatment looks subtle and refined, never overdone.
Our Collaboration with DR. Fresh Clinic
IJ Productions was hired by DR. Fresh Clinic to capture a new library of professional photography and video content for their website and social media. The goal? To visually represent their medical expertise, friendly team, and clean aesthetic with authenticity and warmth.
We produced a suite of corporate portraits, clinic lifestyle shots, and short video highlights showcasing their staff, services, and brand story. Every image was designed to align with DR. Fresh’s “natural beauty” philosophy—professional, elegant, and approachable. The final visuals now feature across their digital platforms, helping patients connect with the brand before they even step into the clinic.
Technical Detail
Photographer: Ivan Lee
Videographer: Jonathan Ho
Camera: Canon R5 & R5C / 24-70, 100mm macro, 85mm
Lighting: Godox AD200, Profoto D1, Aperture LED