Artist Portraits for the Australian Print Workshop by ivan Lee

Earlier this year we photographed a few artist for Not for profit Australian Print workshop at their Gertrude Street, Fitzroy studio.

Established in 1981, APW has been working with contemporary Australian artist to collaborate with their highly skilled printers to produce outstanding work in the print medium.

1108_0140.jpg

The four artist- Martin Bell, Megan Cope, Gracia Haby and Louise Jennison took part in a study tour in Paris, France.


Professional Product Photography for Tuff Winch Motors by ivan Lee

Creating outstanding product photography has never been more important for a competitive e-commerce market. IJ Productions was contacted by Tuffwinch.com to update their images. We spent a day photographing their range on site at their warehouse based in Sunshine, Victoria.

Our streamlined photography processes & retouching meant images were ready for the client two days after the photo shoot.

Professional Studio Fashion Photography by ivan Lee

Studio Fashion Photography for Australian label Zaket & Plover

Earlier this year we spent a day in the studio photographing the current range for Australian fashion label Zaket & Plover, ZP weekend & LD&Co. The knitwear specialist labels is designed by Melbourne based Effie Vlahos.

Labels: Zaket & Plover, ZP weekend & LD&Co

Hair & Make-up: Nathalie Prince

Talent: Lisa Carlton & Kaitlin Devine @Brazen

 A set was built in our large studio based in West Melbourne for the photo shoot. We had decided on a set instead of a simple white background because commonly used for  fashion catalogue photography.

A set was built in our large studio based in West Melbourne for the photo shoot. We had decided on a set instead of a simple white background because commonly used for fashion catalogue photography.

POD Active K8 Knee brace Product Advertising Photography by ivan Lee

Professional Product Advertising Photography for POD Active 

POD active commissioned Photographer Ivan Lee to photograph there redesigned K8 knee brace. Apart from the standard studio product images, they also required images leading up to the release of the knee brace. 

We spent a day photographing the knee brace on a white background for their catalogue in various angles and configurations and another day in the studio photographing the knee brace on a dark background.

Autoflo Tapware Advertising & Product Photography by ivan Lee

Studio Advertising Photography for Australian Tapware company AutoFlo

autoflo_tapware_photography.jpg

Pre Production & Concept for Photography

We were approached to Autoflo to photograph their range of electronic taps to take part in their rebranding with new images to be used in their website & marketing material.

With several taps to be photographed as products on white & a series of stylised images we had to carefully plan the two day studio photo shoot. 

Ivan sketched out a few ideas to help everyone involve visualise each image and once concepts had been approved we had to gather materials for the sets which included staining wooden panels and plinths.

Principle Photography in our West Melbourne Studio

 Day 1 was spent photographing the taps on a white background, we photographed around 10 taps  with 3 angles per products

Day 1 was spent photographing the taps on a white background, we photographed around 10 taps  with 3 angles per products

Photographing water with studio flashes with fast enough flash duration takes a bit of work. By using some of the trusted Profoto B1 & D1's we had to work out the right amount of power to get the fastest flash duration - roughly 1/3000th of a second to get pin sharp water splashes. In the past we have photographed liquid with very fast flash duration for wine photography.

A few months after the shoot additional images were required for 2 new products. We looked at a new concept different from the original Photo shoot. A special concrete looking wall was built for us made from a textured wall paper and MDF. With our large inner Melbourne based photographic studio we have the ability to build photography sets.