Whole Foods Merchants Still Life Product Advertising Photography
Introducing the Perfect Collaboration: Photographer and Stylist
In late 2022, IJ productions was commissioned to photograph a series of images for their upcoming website wholefoodmerchants.com. The images needed to show their extensive range of items including food, cosmetics and cleaning products. The requirements for the images was that it had to use earthy tones and natural props. Working with Melbourne based Stylist Ray Chaisiwamongkon (AKA Ray The Tall One) we created 8 images that fit the clients brief.
Capture the magic of every image with our dynamic team of photographer and stylists at IJ Productions. With our seamless coordination and creative synergy, we bring a new level of excellence to every photo shoot. Allow us to paint a stunning picture that perfectly represents your brand or vision.
Stylist Ray setting up one of the shots
The Benefits of Working with a Stylist on Product Photo Shoots
When it comes to showcasing a product in the best possible light, the role of a stylist in a product photo shoot cannot be underestimated. A stylist brings a unique set of skills and expertise to the table, refining the visual elements of the shoot and ensuring that the product shines. Here are several benefits of working with a stylist on product photo shoots:
In the fast-paced world of product photography, unexpected challenges can arise at any moment. A stylist's ability to think creatively and solve problems on the spot is invaluable. Whether it's finding alternative props, adjusting lighting, or making last-minute adjustments to the product's appearance, a stylist is a reliable problem solver, ensuring a smooth and successful photo shoot.
Client: Whole Foods Merchants
Stylist: Ray Chaisiwamongkon
Studio: Glow Studios
Camera: Hasselblad X1D w/50-110mm
Lighting: Profoto Acute2400, Profoto 7B with modified Broncolor Mobilite head
Creative Studio Product Photography | Content Image Creation for E-Commerce
E-Commerce and Online Imagery that Stands Out from the Crowd
Content image creation for e-commerce photography plays a crucial role in attracting customers, enhancing product visibility, and driving sales. In today's digital age, where online shopping has become the norm, businesses must invest in creating high-quality, engaging visual content to stand out from the competition.
Compelling content images are essential for grabbing the attention of potential customers. When browsing through numerous products online, consumers tend to make quick judgments based on visuals. By creating visually appealing and professional product images, businesses can make a strong first impression, enticing customers to explore further.
To create effective content images, our studio employ various techniques. First, focus on lighting. Proper lighting is crucial for capturing the details and colors of the product accurately. Whether it's natural light or artificial lighting setups, we ensure that the lighting enhances the product's visual appeal without distorting its true appearance.
Composition is another vital aspect of content image creation. Carefully arranged, the product and its surrounding elements to create an aesthetically pleasing composition. Considerd factors such as product placement, background selection, and props, all aimed at creating a visually compelling image that aligns with the brand's aesthetic.
Additionally, post-processing plays a significant role in content image creation. While we try and get it right in camera with minimal retouching, adjusting colours and removing blemishes is required. However, it's crucial to strike a balance and avoid over-editing, as customers expect the product to look as close to reality as possible.
Another strategy for content image creation is incorporating lifestyle and context. While product-only images are essential, contextual images that showcase the product in use or in a relatable setting can greatly enhance its appeal. Lifestyle images help customers envision themselves using the product, leading to a higher likelihood of purchase.
Content image creation for e-commerce photography is a critical element in driving online sales. By investing in high-quality images that showcase products accurately and creatively, businesses can attract customers, increase their engagement, and ultimately boost conversions. Through techniques such as proper lighting, composition, post-processing, and storytelling, e-commerce photographers can create compelling visuals that leave a lasting impact on customers, setting the brand apart in the competitive e-commerce landscape.
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Studio Parking Information
The Studio is located on Lalor Street, close to Bay street.
Farrell and Nott street are the best options for long term parking.