How Thoughtful Lighting Brought LibertyBelle RX’s Wellness Booster to Life
Lighting can make or break a product image — and when done right, it becomes the secret ingredient that turns a photo into an experience.
At IJ Productions, we believe that lighting isn’t just a technical skill; it’s a storytelling tool. Every highlight, reflection, and soft shadow has a role to play in shaping how a product feels. It’s not about simply showing what something looks like — it’s about helping the viewer feel what it represents.
Our recent shoot for LibertyBelle RX’s new Wellness Booster was a perfect example of this. The product itself is all about restoring radiance, hydration, and balance from within, so we wanted the images to reflect that same energy. We created a lighting setup that felt clean, pure, and rejuvenating — like a breath of fresh air. Diffused light created a smooth, even glow that highlighted the product’s sleek design, while subtle reflections gave it a sense of depth and freshness. Every frame was carefully balanced to evoke the same calm, replenished feeling you get after great skincare.
There’s a common misconception that great photography depends on expensive gear — but the truth is, it’s all about how you shape the light. With the right technique, even a simple setup can look cinematic. Soft shadows reveal texture, crisp highlights add polish, and tonal control brings out the product’s personality. It’s a bit like skincare itself: it’s not about overdoing it, but understanding how each element works together for the perfect finish.
For LibertyBelle RX, the final images didn’t just look clean and sophisticated — they felt like the brand. That connection between product and emotion is what great lighting can achieve. It goes beyond visibility and into something more sensory. When viewers can sense the quality and mood of a brand through its imagery, it builds trust, curiosity, and desire long before they even read the label.
Lighting isn’t just about illuminating a product; it’s about defining how your audience perceives it. Done well, it shapes emotion, adds meaning, and turns attention into connection.
If your brand deserves images that reflect its essence — not just its appearance — let’s chat about how we can craft lighting that captures the heart of what you do. Because great light doesn’t just reveal; it transforms.
Technical Notes:
Camera: Canon R5 24-70 & 100mm Macro
Lighting: Profoto D1 (x3) & Godox AD200 (x2)
Software: Capture One
WØRKS Studio Product Photography
WØRKS is a design-led, artisan personal-care brand based in Melbourne, Australia, crafting sensory products for hands, body, and home. They focus on “quiet luxury” and refined daily rituals, producing their offerings in small batches that are hand-filled and hand-labelled in their studio to ensure quality, consistency, and intention in every detail. Their thoughtfully formulated range—including plant-based, vegan, and cruelty-free hand soaps, creams, body balms, and home fragrance items—uses premium ingredients like cold-pressed oils and essential oils, avoiding unnecessary additives WØRKS. Committed to sustainability and circularity, WØRKS designs its packaging—glass bottles, aluminium tubes, refill canisters, and recyclable boxes—to endure, be reused, and support refill culture . Celebrated by customers for luxurious textures, rapid absorption, and enchanting scents, WØRKS has become a quietly celebrated cult brand that melds form, function, and mindful living.
IJ Productions was selected to photograph the new packaging products due to our expertise in creating high-quality, professional product images that enhance visual appeal and boost online engagement. Photographer, Ivan Lee knows how to highlight the unique features and details of packaging designs, ensuring each image drives clicks and conversions on ecommerce platforms. By partnering with IJ Productions, brands can expect compelling product photography that not only attracts potential buyers but also strengthens their online presence and sales performance.
Technical Details
Talent: Shan Kerr (Giant Management)
Camera; Canon R5 + 24-70mm & 100mm Macro
Lighting: Profoto D500’s + D250air + Profoto 7B
Macbook Pro M1 + CaptureOne
Studio: IJ Productions, Moorabbin
To achieve the appearance of natural sunlight in the studio while maintaining soft, gradual lighting gradients on the bottles, a strategic combination of lighting techniques is employed. This involves blending a hard light source, which simulates direct sunlight and adds crisp highlights, with soft, diffused lighting to gently illuminate the product and reduce harsh shadows. Typically, between three and four carefully positioned lights are used to create this balanced and dramatic effect, enhancing the visual depth and texture of the bottles. This method not only highlights key features but also ensures a professional, polished look that is ideal for high-quality product photography.
Don’t let your brand photos look like they were taken with a toaster—book us and let’s make some magic!
Wrap and Move X Bunnings Studio Product Photography and Lifestyle Images
Photographing on Location for Visy Retail Services: Wrap and Move x Bunnings
There’s a unique energy that comes with photographing on location, and working on Wrap and Move (Visy Retail Services) was a fantastic experience from start to finish. Our goal was to capture the full scope their items from packaging, bubble wrap and tapes, all while highlighting their expertise in protecting products as they’re moved from place to place.
This shoot was a true team effort, and I had the pleasure of working alongside the talented producer Kelly Ho. Kelly was invaluable in organizing every detail, from securing the ideal location to coordinating with the talent and nailing the overall styling. She ensured every element was in place for the shoot, creating a cohesive, professional look that told Visy's story at every angle.
To bring Visy’s mission to life, we scouted a dynamic location that would showcase the diversity of their products and be not too far from their head office—capturing everything from home moving scenes to the intricacies of on-the-move packaging. The talent we selected perfectly represented a young couple, giving an authentic, approachable feel to the shots.
The day itself went smoothly, thanks to a solid plan and Kelly's eye for detail. We kicked things off by styling the set to reflect Visy’s brand identity, focusing on creating visuals that felt clean, efficient, and streamlined. With the crew and talent on the same page, we worked through a variety of shots, from close-ups of the “wrap and move” process to wide shots that showed the scale of their services.
Overall, it was inspiring to watch the concept come to life through teamwork and careful planning. Each image captured the dedication and expertise Visy brings to every project, making it clear why they’re leaders in retail services.
Looking to raise your brand with an impactful photo shoot? Let’s connect to make it happen!
Client: Wrap and Move (VISY Retail Services)
Photographer: Ivan Lee
Producer: Kelly Ho
Digital Operator/ lighting Assistant: Jonathan Ho (location) / Kat Fogarty (Studio)
Talent: Fiona & Hamish M.
