How Thoughtful Lighting Brought LibertyBelle RX’s Wellness Booster to Life
Lighting can make or break a product image — and when done right, it becomes the secret ingredient that turns a photo into an experience.
At IJ Productions, we believe that lighting isn’t just a technical skill; it’s a storytelling tool. Every highlight, reflection, and soft shadow has a role to play in shaping how a product feels. It’s not about simply showing what something looks like — it’s about helping the viewer feel what it represents.
Our recent shoot for LibertyBelle RX’s new Wellness Booster was a perfect example of this. The product itself is all about restoring radiance, hydration, and balance from within, so we wanted the images to reflect that same energy. We created a lighting setup that felt clean, pure, and rejuvenating — like a breath of fresh air. Diffused light created a smooth, even glow that highlighted the product’s sleek design, while subtle reflections gave it a sense of depth and freshness. Every frame was carefully balanced to evoke the same calm, replenished feeling you get after great skincare.
There’s a common misconception that great photography depends on expensive gear — but the truth is, it’s all about how you shape the light. With the right technique, even a simple setup can look cinematic. Soft shadows reveal texture, crisp highlights add polish, and tonal control brings out the product’s personality. It’s a bit like skincare itself: it’s not about overdoing it, but understanding how each element works together for the perfect finish.
For LibertyBelle RX, the final images didn’t just look clean and sophisticated — they felt like the brand. That connection between product and emotion is what great lighting can achieve. It goes beyond visibility and into something more sensory. When viewers can sense the quality and mood of a brand through its imagery, it builds trust, curiosity, and desire long before they even read the label.
Lighting isn’t just about illuminating a product; it’s about defining how your audience perceives it. Done well, it shapes emotion, adds meaning, and turns attention into connection.
If your brand deserves images that reflect its essence — not just its appearance — let’s chat about how we can craft lighting that captures the heart of what you do. Because great light doesn’t just reveal; it transforms.
Technical Notes:
Camera: Canon R5 24-70 & 100mm Macro
Lighting: Profoto D1 (x3) & Godox AD200 (x2)
Software: Capture One
Behind the Scenes: Fast-Paced Lifestyle Photography for Sunday Retreat’s Linen Collection
Sunday Retreat Case Study: Capturing Their Latest Linen Range in a Blink
Sunday Retreat is a Melbourne-born haven for ethically crafted home linens—everything from buttery-soft duvet covers and towels to cozy table linens that transform everyday moments into quiet luxuries (sundayretreat.com.au). Their brand story is rooted in nostalgia: inspired by childhood Sundays filled with laughter, tickles, and slow-release comfort, Sunday Retreat believes in threading warmth, quality, and sustainability into your home.
The Brief
We were brought in to photograph their latest collection—linens that stand out for texture, tone, and mindful design. The goal was to create a set of images that felt authentic to the Sunday Retreat lifestyle: warm, natural, and inviting. The challenge? Just half a day was allocated to capture the entire range, from intimate product details to styled lifestyle shots.
The Challenge
With twelve distinct setups and roughly 15 minutes per scene, efficiency became our best friend. Each shot needed to highlight not only the beauty of the fabric but also the relaxed, effortless atmosphere Sunday Retreat is known for. Planning, quick transitions, and tight coordination between talent, styling, and lighting were essential to keeping the shoot flowing.
Lighting Strategy
Our priority was to achieve a look that mirrored natural daylight—soft, balanced, and true to the product. Outside, we relied on a broad light source to replicate the sun, while indoors, smaller fill lights were used to keep exposure even without sacrificing mood. The intention was simple: let the linens breathe, glow, and tell their own story without feeling overly polished or artificial.
Technical Blockbuster
Photographing linens in action—ruffled, folded, or gently moved by the models—meant motion blur was a lurking risk. To counter this, we used a high shutter speed in tandem with Profoto and Godox units, whose fast flash duration froze movement beautifully. This approach ensured sharpness right in camera, cutting down the need for heavy-handed post-production later.
Post Production Philosophy
The editing stage was guided by one principle: keep it natural. We removed only the smallest distractions—minor creases, surface marks, and subtle skin blemishes—while retaining the textures and details that make Sunday Retreat’s linens so inviting. By keeping retouching light, we were able to deliver polished, authentic imagery to the client quickly and efficiently.
Producers: (CLMG) Manal Abdulaleem, Becky McCormick, Ryan Griffin
Talent: Courtney@ Giant Management, Nate & Matt
Photographer’s Assistant: Jonathan Ho
Camera: Canon R5 / 24-70EF
Lighting: Profoto 7B, Godox AD200
If your brand needs authentic, natural photography that tells your story even on a tight timeline, let’s chat about how we can make it happen.
WØRKS Studio Product Photography
WØRKS is a design-led, artisan personal-care brand based in Melbourne, Australia, crafting sensory products for hands, body, and home. They focus on “quiet luxury” and refined daily rituals, producing their offerings in small batches that are hand-filled and hand-labelled in their studio to ensure quality, consistency, and intention in every detail. Their thoughtfully formulated range—including plant-based, vegan, and cruelty-free hand soaps, creams, body balms, and home fragrance items—uses premium ingredients like cold-pressed oils and essential oils, avoiding unnecessary additives WØRKS. Committed to sustainability and circularity, WØRKS designs its packaging—glass bottles, aluminium tubes, refill canisters, and recyclable boxes—to endure, be reused, and support refill culture . Celebrated by customers for luxurious textures, rapid absorption, and enchanting scents, WØRKS has become a quietly celebrated cult brand that melds form, function, and mindful living.
IJ Productions was selected to photograph the new packaging products due to our expertise in creating high-quality, professional product images that enhance visual appeal and boost online engagement. Photographer, Ivan Lee knows how to highlight the unique features and details of packaging designs, ensuring each image drives clicks and conversions on ecommerce platforms. By partnering with IJ Productions, brands can expect compelling product photography that not only attracts potential buyers but also strengthens their online presence and sales performance.
Technical Details
Talent: Shan Kerr (Giant Management)
Camera; Canon R5 + 24-70mm & 100mm Macro
Lighting: Profoto D500’s + D250air + Profoto 7B
Macbook Pro M1 + CaptureOne
Studio: IJ Productions, Moorabbin
To achieve the appearance of natural sunlight in the studio while maintaining soft, gradual lighting gradients on the bottles, a strategic combination of lighting techniques is employed. This involves blending a hard light source, which simulates direct sunlight and adds crisp highlights, with soft, diffused lighting to gently illuminate the product and reduce harsh shadows. Typically, between three and four carefully positioned lights are used to create this balanced and dramatic effect, enhancing the visual depth and texture of the bottles. This method not only highlights key features but also ensures a professional, polished look that is ideal for high-quality product photography.
Don’t let your brand photos look like they were taken with a toaster—book us and let’s make some magic!