Corporate Portrait Photography for Melbourne and Brisbane Law Firm Elit Lawyers
Elit Lawyers Corporate Portrait Photography in our Melbourne Studio
Elit Lawyers was founded by Danielle Snell & Robert McGirr during the Covid-19 Pandemic, Their goal was to create a multi-disciplinary law firm that challenges the traditional law firm model. We went to create a series of images in our West Melbourne studio that reflected their unique approach and avoid the standard corporate law firm portraits.
BankVIC and Ambulance Victoria Editorial & Corporate Portrait Photography
Portrait of Ambulance Victoria Pilot Matt Shepard for BankVIC
We had the opportunity to photograph Ambulance Pilot Matthew Shepard at the Essedon Airfield. Working with The Incubator Creative Agency and their videographer, we had moments between takes to capture the images required.
As part of BankVic’s partnership with the Hawthorn Football Club, Hawthorn FC recognise an Emergency Services member at each Melbourne home game who is known as the BankVic Emergency Services Champion. A champion is nominated by each of the Emergency Services agencies for going above and beyond their normal duties to contribute to the Victorian community. Check out our Corporate and Editorial Portrait Photography Portfolio.
The Importance of Great Product Photography for E-commerce
How to boost your ecommerce with great product photography
Take a moment to imagine the image in our heads. How it appears, what colors we see, how it smells and sounds. This is how we remember information in general and this is the visual aspect of memory that most marketers aren’t leveraging for their ecommerce product images.
When it comes to e-commerce product photography, the visual is often the second most important aspect in creating that memorable image within the head of your target market. For your customers to know what you’re selling, seeing it in their heads is essential.
If we want to make our customers happy and keep them coming back then they need to be able to see what we’re selling. And, if we want them seeing our products in their head for a long time then it needs to look good as well as be functional.
It’s not enough to just take a photo of the product, that’s too plain. It needs to look visually appealing and tell a story. We need to present our products in such a way that makes what we’re selling easier for the customers to see and understand.
The images we choose from the hundreds of thousands of products on offer on ecommerce websites tell our target market a lot about what we are selling, how it works as well as possibly inspire them.
How we choose to show our products tells our customers what that particular product means to us. It’s how we present the product and how it’s packaged that draws attention and makes it appealing to buy.
So, when it comes to ecommerce product photography, the visual is the second most important aspect in creating a memorable image within the head of your target market.
If you want customers seeing your products in their heads for a long time then it needs to look good as well as be functional. It’s not enough just to take a photo of the product, that’s too plain and uninteresting.
Contact IJ Productions if you are looking for a Product Photographer in Melbourne and we can discuss how we can help create memorable images for your website.