Three Chain Road Craft Gin Distillers Photography

Product Photography of Three Chain Road Craft Gin in our Melbourne Studio.

Three Chain Road is a Craft Gin Distiller from Rutherglen, Victoria and is made by Buller Wines who are well known for making great fortified wines. Working with Trish from Design Energy, a boutique Wine label specialist, we wanted images to have dramatic shadows created by coloured glass and textured objects. In our West Melbourne studio (Glow Studios) we put together a simple set with a few props to photograph the range of gins.

To capture the fine colour foil on the texture labels, a lot of attention was placed on complex lighting. The mixing of hard lighting for dramatic effect and soft gradient lighting for tone comes from years of lighting experience for all sorts of products. Our studio has all the strobe lighting and modifiers required for studio and location photography.

One of our tricks to photographing ice which is fast melting is to use hand carved acrylic cubes. We have a selection of cubes for any liquid and drinks photography.

Images are captured on the  Hasselblad X1D  50 megapixel digital mirrorless medium format camera.  The Hasselblad is a high resolution professional camera that captures far more detail and colour compared to 35mm digital cameras such as ones from Canon, Nikon or Sony due to the sensor being nearly twice the size of a 35mm frame.





ABOUT BULLER WINES

Established in 1921 by Reginald Landon Buller and has been associated with Rutherglen’s finest fortified wines for almost 100 years.

In 2013 the winery was purchased by the Judd Family and now has 3 co-owners- Gerald Judd, David Whyte and Michael Murtagh.



Distiller & Wine Maker: David Whyte

Label Design: Design Energy

Digital Retoucher: Steph Fraser


View our Wine and Liquid Product Photography Portfolio

Koala Comforts | Commercial Photography

On location Commercial Photography for Koala Comforts Towels, Blankets and Sleep wear.

New Australian label Koala Comforts needed content to launch their range of towels and blankets. Coming out of lockdown in November we spent a day on photography in Caulfield and Blackrock.

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Having to work quick and with no Lighting Assistant, multiple high power battery powered lights were used to light the scene and shooting directly to the computer for immediate client approval help speed up the entire process.

Belinda Woolcock for Spinfire Tennis Ball Machines & Tennis Warehouse Australia Advertising Photography

Campaign and Product Photography for Tennis Warehouse Australia & Spinfire Tennis ball Machines Featuring Australian Tennis Player Belinda Woolcock

Tennis Warehouse reached out to IJ productions during the Covid stage 4 lockdown in 2020 to photograph their new Spinfire Tennis ball machine. Product Photography was completed by Ivan at home due to travel restrictions (Melbourne residents were only allowed no further than 5km radius from their home for a few months). A day was spent photographing the machine and most images can be seen on their website.

Once lockdown restrictions were lifted photography with Australian Tennis Player Belinda Woolcock could take place in our West Melbourne Studio.

Tennis Court in Action Images

Another 1/2 day was allocated to shoot on location at Melbourne Tennis Centre Courts with Belinda using the Spinfire Tennis ball machine. A series of images of her using the machine and setting up the machine was taken. The high sun would have been an issue if we didn’t have high powered Profoto battery powered flashes and high sync speed GODOX portable flashes. Now we had perfectly lit images without the harsh midday sun shadows.

Super fast flash duration was required to create a sharp image to freeze the movement without blurring.  Using a mixture of specialised studio strobes we were able to capture very fast movements in camera with minimal digital retouching.

Super fast flash duration was required to create a sharp image to freeze the movement without blurring. Using a mixture of specialised studio strobes we were able to capture very fast movements in camera with minimal digital retouching.

Client: Tennis Warehouse Australia

Camera: Hassleblad Digital Medium Format/ 80mm & Canon 5D MKIV/24-70mm

Lighting: Profoto B1/Godox AD200 & Profoto Pro 7B /Acute 2400

CAMEC Easter Campaign Advertising Photography

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The set was put together in the NorthernRV warehouse.  Approximately 10 lights were used at a total of 8500watts

The set was put together in the NorthernRV warehouse. Approximately 10 lights were used at a total of 8500watts


Client: Camec

Campaign: Camec Your Easter

Agency: Kommunal

Creative Director: Tony Osborne

Producer: Bridget Materia

Production Company: Eric, Tom & Bruce

Creative Producer: Sam Haines

Production Designer/Stylist: Elle Steiner

Production Assistant: Olivia Altavilla

Lighting Assistant: Jonathan Ho

Make Up Artist: Shelby Rose

Talent: Steve Hayden

Digital Retoucher: Alisa Nuachan

Portrait of Anthony Jones for BankVIC

As part of BankVic’s partnership with the Hawthorn Football Club, Hawthorn FC recognise an Emergency Services member at each Melbourne home game who is known as the BankVic Emergency Services Champion. A champion is nominated by each of the Emergency Services agencies for going above and beyond their normal duties to contribute to the Victorian community. We had the opportunity to photograph Anthony Jones from ESTA000.

BankVIC Emergency Services Champion & Trained Dispatcher at ESTA 000 Anthony Jones

BankVIC Emergency Services Champion & Trained Dispatcher at ESTA 000 Anthony Jones

Client: BankVIC

Agency/Film Production: The Incubator