Amazon Product Photography

Great Product Photography to Help Stand out from the Crowd on Amazon

Due to incredible sales from the last product photo shoot we did for our client, they have launch another item for Amazon. This time we planned for another 1/2 day photo shoot in the studio to create a series of images that will help them stand out from the crowd of egg carton sellers.

Utilising our large studio kitchen and few random props we created some lifestyle images and product images on white.

View our product photography portfolio.

Studio Furniture Photography for ELivingFurniture.com.au

Furniture Product Photography & Lifestyle Images for Melbourne based Online Furniture Retailer.

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We spent a day in the studio photographing a series of images for Australian online furniture seller eLIVINGFURNITURE. Pre production involved working with the client on sourcing props and working out logistics to deliver the furniture and props to our studio in West Melbourne for assembly.

On the day of photography we photographed 4 sofas on a white background in various angles. While that was happening sets were being put together in another part of the studio.

One of the lifestyle furniture sets we put together in our West Melbourne Studio.

One of the lifestyle furniture sets we put together in our West Melbourne Studio.

Professional Product Photography for Amazon & E-Commerce

How to Create an Outstanding Listing to stand out from the crowd

When you have a great product to sell online there is a good chance your item will be in a crowd of hundreds if not thousands of similar products. How do you get your product to stand out of the crowd?

Paid Sponsor listing could be an option but you still need images to draw in a potential buyer. Good Photography with images that will grab the attention of your potential buyer is critical.


Showing your product in use is a great idea and helps potential buyers visualise your product. Image was taken in our West Melbourne Photographic studio. Our fully working kitchen is also a popular hire studio/kitchen.

Showing your product in use is a great idea and helps potential buyers visualise your product. Image was taken in our West Melbourne Photographic studio. Our fully working kitchen is also a popular hire studio/kitchen.

Great Tips on Getting the Photos That will help your Product stand out

When approaching a Professional Photographer it’s best to have in mind what you desire from your images. Reference images and images that you wish to aspire to really helps point the photographer in the right direction and makes sure you are both on the same page.

Depending on the complexity of styling, a professional stylist may be required to source props and help build sets. Basic white background images would not require styling.

Making a list of required images for your listing with the photographer will also streamline the photography process.

Example:

  1. Product on white

  2. Product on white -different angle

  3. Product on white with packaging

  4. Product in package

  5. Close up/detail image of the product

  6. Close up/detail image of the product

  7. Product in use

  8. Additional product in use

Photographing your product with a drop shadow or reflection is a better option than cutting out the product (floating) and it avoids the over retouching look

Photographing your product with a drop shadow or reflection is a better option than cutting out the product (floating) and it avoids the over retouching look

Another popular thing to do is combining the product originally shot on white to another background such as a room or table purchased from stock image. Retouching is never right due to lens perspective and angles. It’s quite common to have rooms photographed at a wide angle which is the opposite to what the product is usually photographed.

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Studio Fashion Photography for Zacket & Plover

Professional Studio Photography for Australian Fashion Label Zacket & Plover

On the day of photography we had 3 different models one for each label (Z&P, Z&P WEEKEND, LD&CO). Each label had a large collection with over 50 items. In the end there were over 160 changes in the studio and on location at Docklands.



Creating The Set

Due to very short timeline from finding out that photography was going ahead to having providing final images, a simple set had to be built that would work well thought the day - The set must have the ability to change quickly and hold up all day of photography.

Using sheets of white perspex that we had plenty of in the studio the set was built by Ivan the night before. 3 lights with colour gels created the multi colour tones.

Behind the Scenes - Set Build & Fashion Photography in our West Melbourne Studio

Behind the Scenes - Set Build & Fashion Photography in our West Melbourne Studio

Photography on location

Docklands in Melbourne was chosen because of it’s close proximity to our West Melbourne studio. With a few spots chosen we photographed a selected range.



Talent: Dallas Jays, Eloise Hannah & Kate Cameron-Smith (Brazen Models)

Hair and Make-up: Raffaella Tomaiuolo





Professional Corporate Portrait Headshots Photography for BankVIC

Corporate Portrait Headshots Photography on location or in our West Melbourne studio

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BankVIC required portraits of all 180 staff members in Melbourne, We spent 2 days photographing staff at their Melbourne head office. To streamline the process and deliver images quickly, image selection was also done immediately on the day and retouching turnover happened in a few days afterwards.

Photographer: Ivan Lee

Assistant/ Digital Operator: Steven Ma

Beauty Product Photography

Professional Studio Photography for Hair Oath Beauty Products

Melbourne based Australian hair treatment specialist Hair Oath commissioned IJ Productions to photograph their new range of Hair care products. The goal was to create a few images to be used on their e-Commerce website and also use the same images in their social media and promotional material.

Photographer Ivan Lee captured images with a fresh upmarket feel with minimal digital retouching as a short turn over time was required.

Professional Furniture Photography for Square Living Australia

Professional Furniture Product Photography on Location and Set Build.

Square Living are a furniture retail store based in Derrimut, west of Melbourne. They required a series of images for their online store and social media and IJ Productions were contacted to produce the photography.

Over 3 days of photography we completed 8 set builds in 1 day and 50 pieces of furniture each with 3-4 angles.

Few months after our first photo shoot, we spent another 2 days on location photographing sets at a house in Sunshine, west of Melbourne. Working with Interior Stylist Belinda Wandaller we completed 20 sets.

Studio Wine Bottle Photography Airs & Graces Wines for Design Energy

Studio Wine Bottle Photography for Design Energy of Airs & Graces Wines

We recently photographed a few wines for Design Energy, Melbourne based graphic design studio who specialises in wine label design and printing. Capturing the gold foil is difficult but our expertise in studio lighting allows us to capture the fine details and tones of complex wine labels like these.

Studio Lifestyle Product Photography for Designer Doorware

Designer Doorware is an Australian company based in Melbourne that specialises in contemporary architectural door hardware. IJ Productions was contacted by their marketing team to produce a series of images for upcoming promotional brochures.

We had planned 1 day for set building / painting, 2 days of photography to complete 8-10 sets & a series of images on white. Getting it right in camera was critical as there was an immediate turn over for the images as they needed to go to print 3 days after the photo shoot. Careful attention had to be paid to each image as we had to make sure every thing had to be near perfect in frame.

View our Studio Product Photography Portfolio on our website today.