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IJ Productions was recently commissioned to photograph images for the HardMarque website showing their new software in use. The interior image was shot and styled with furniture in the studio while the outdoor image is a composite of two images.
VICROADS recently set up a new office at the corner of Spring and Flinders Street in Melbourne CBD. The fit out had just been completed when Ivan was asked to photograph the new interior fit out.
Camera: Hasselblad H4D high resolution digital medium format camera, HCD28mm & HC35mm
Professional Corporate Portrait Photography in Australian Dairy Farmers Head Office
We have photographed the board of directors at Australian Dairy Farmers previously but this time we had to do it in a 3mx4m office with packed with furniture. We had some difficulty fitting our 5 foot octagonal soft box, 1.7 metre white backdrop and a 1×4 strip soft box but we managed to cram everything in.
Product Photography and What is Involved in Producing Quality Images
Great product photography isn’t as easy as just simple lighting and just taking a photo. Many things have to be considered including shadow/highlight detail, tonal range and best camera angle.
With years of experience as a specialist product photographer I know what is required to make a great image. From wine bottles to large machines to watches every item requires it’s own lighting technique to produce an eye catching photograph.
Over the years I’ve invested a great deal into having the best camera and lighting equipment for studio and location photography. It’s reassuring to know high calibre images can be produced in the studio or out on location.
Product Catalogue Photography for Web and Print
The majority of the time images for web and catalogue are required on a white background for contouring and simple presentation. Our Melbourne studio (Glow Studios) has a large cyclorama capable of photographing cars, furniture and set builds.
I have taken into consideration the portability of lighting equipment, that is why I’m are able to take enough high power studio lighting on location. The most common lighting kit for photographers is 2x 500w mono lights, my location lighting kit includes
2400w Elinchrom floor pack
2x 1200w Elinchrom floor packs
1200w Profoto battery powered flash kit.
1200w Profoto mono light
600w Profoto mono light
500w Elinchrom BRXi mono light
Product photography is technical and requires the right light modifier and enough power output from the lights to help shape the item.
The Quoting Process
Most times I can quote a photo shoot with enough information from the client without seeing the product before hand. The information I would need:
What needs to be photographed
Do we need a Stylist
How many angles per item
Usage of images
Where will the shoot take place (studio or location)
Any retouching or colour matching required
Post Production and Digital Retouching
It is critical to get it right in camera during capture rather than to just retouch the image because of the added cost of digital retouching. With over 10 years of experience as a Photographer I know how to capture your product in its best light no matter the circumstances but if retouching is required I have a selection of top retouchers that I can rely on depending client budgets and requirements. Fast turn around times are possible but needs to be discussed before hand.
Feel free to contact me directly for a quote for any photo shoots you might have in the near future.
Ivan Lee of IJ Productions
Email: ivan@ijproductions.com
Advertising Wine Bottle Photography for Santolin Wines
Our experience in Studio Product Photography allows us to photograph wine bottles with minimal digital retouching for a fast turn around time and accurate colour reproduction. For the latest range of wines by Australian wine makers Adrian and Rebecca Santolin, Ivan photographed their bottles in our North Melbourne Studio.
Highest Quality Images to Highlight your Product
High quality product photography comes from great lighting and utilising the latest in digital capture We are using the Hasselblad H4D-31 high resolution digital medium format camera. Compared to most professional photographers using a DSLRs the 16bit capture from the Hasselblad produces images with a greater dynamic range.
Professional Product Photography by Ivan Lee
Over the last 4 years we have work with Australian based lighting designer Ilan El through out different locations around Melbourne photographing his lights. The location of this photo shoot was a private residence in Kew that had a few of his lights installed.
It was raining and very grey on the day of the photo shoot and to create the feel of natural light entering through windows artificial light from a high powered strobe (Profoto Pro-B2 1200W) was used.
Photography by Experienced Architecture and Product Photographer Ivan Lee
Studio Product Photography by Specialised Product Photographer Ivan Lee
Glow Studios, hired Ivan to shoot the latest range of bedding linen, Baby bibs and clothing for Goo Collection, an Australian baby products company.
The photo shoot started early with the 1st set being assembled by stylist Christine Pegg and Flat lays of the entire range being shot by Assistant Steven. At the end of a very long day we had photographed 2 room sets with 4 variations, flat lays, and heaps of babies wearing bibs and baby wraps.
Photographer: Ivan Lee
Stylist: Christine Pegg
Photographer’s Assistant: Steven Ma
Location Commercial Photography
Client: Milk & Co
Agent: Blank Canvas Productions
Milk & Co held Milk Active Club at Cantani Gardens, St.Kilda on an early October Saturday morning. Images were used for Instagram and other Social Media.
Milk & Co was founded by Michael Klim and Lindy Klim in 2008
Wedding Fashion Editorial Photography on location
We are super excited that one of our images were chosen for the front cover of Complete Wedding Melbourne (Universal Magazines). The location for the photo shoot was at Labassa a heritage property with opulent 19th century interiors in Caulfield North.
Photography: Ivan Lee & David White
Creative Director: Kate Telfer
Props Styling: Amanda Mair
Hair and Make-up: Alison Larwood
Talent: Bridget N (Vivian’s)
Photographer’s Assistant: Ali Boin
Digital Retoucher: Lisa Maria
Editorial Assistant: Steph Dunbar & Georgia Westgarth
The Profoto B1
For this cover photo shoot we got the chance to try out the new Profoto B1 battery powered flash head. It’s a great tool for all photographers. 500watts of power, 9 stops range and very fast flash duration.
The 2 things that I don’t like about the Profoto B1 compared to our usual battery kits – Profoto Pro-B2 and Elinchrom Ranger is that it’s only 500ws compared to the 1200ws and 1100ws of the Pro-B2 and Ranger. It’s a lot more portable than the battery kits with generator/pack but the heavy packs have been useful on location as it doubles as a sandbag.
Ivan Lee was contacted by the designers at Belle et Blanc wedding boutique to photographed their range of wedding dresses in the studio. As an experienced Melbourne commercial photographer with a large folio of wedding and fashion photography, Ivan knew how to capture white wedding dressing against a simple white background. Photo shoot took place in Ivan’s North Melbourne studio.
Client: Belle et Blanc
Photographer: Ivan Lee
Talent: Paige R (London MGT)
Hair and Make-up: Heidi Doan (Evera Hair and Make-up)
Location: Glow Studios
Photographing packaging can be a tricky thing but as Specialist Product Photographers we know how to overcome reflections on packaging to produce a clean image with minimal retouching.
Images are photographed in our North Melbourne studio located not far from Melbourne CBD .
Equipment: Hasselblad high resolution digital medium format camera/ HC120mm /f4 macro lens
Elinchrom Lighting
Unit 8, 5 Levanswell Road, Moorabbin, Victoria Australia 3189
