Autoflo Tapware Advertising & Product Photography / by ivan Lee

Studio Advertising Photography for Australian Tapware company AutoFlo

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Pre Production & Concept for Photography

We were approached to Autoflo to photograph their range of electronic taps to take part in their rebranding with new images to be used in their website & marketing material.

With several taps to be photographed as products on white & a series of stylised images we had to carefully plan the two day studio photo shoot. 

Ivan sketched out a few ideas to help everyone involve visualise each image and once concepts had been approved we had to gather materials for the sets which included staining wooden panels and plinths.

Principle Photography in our West Melbourne Studio

 Day 1 was spent photographing the taps on a white background, we photographed around 10 taps  with 3 angles per products

Day 1 was spent photographing the taps on a white background, we photographed around 10 taps  with 3 angles per products

Photographing water with studio flashes with fast enough flash duration takes a bit of work. By using some of the trusted Profoto B1 & D1's we had to work out the right amount of power to get the fastest flash duration - roughly 1/3000th of a second to get pin sharp water splashes. In the past we have photographed liquid with very fast flash duration for wine photography.

A few months after the shoot additional images were required for 2 new products. We looked at a new concept different from the original Photo shoot. A special concrete looking wall was built for us made from a textured wall paper and MDF. With our large inner Melbourne based photographic studio we have the ability to build photography sets.