4 Ways Good Photography Can Boost Your Sales / by Nitin Krishna

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Have you ever noticed that Uber Eats take photos of all the food advertised on their app rather than leave it up to the individual restaurants? They’re not the only ones, either. Many businesses, whether they’re ecommerce, a bricks and mortar store or providing a service, ensure that their photography is of the highest quality.

What do these businesses all have in common? They’ve discovered that good quality photography can have a huge impact on the success of their sales and marketing campaigns. If you want to discover how it can boost your sales, too, keep reading to find out.

1. ‘Real’ photography reinforces trust

Stock images are useful, but most shoppers can spot them from a mile away. As an example, if you are advertising your restaurant online, potential customers will want to see genuine images of your meals. If they visited to find out your food looked nothing like what you were advertising, they would be disappointed and far more likely to leave a negative review.

On the other hand, if you advertise with real pictures, they know exactly what they’re getting. Your patrons will be more likely to leave positive reviews and other potential guests will be more likely to trust what they’re seeing. The same can be applied to ecommerce or any other businesses selling tangible products.

2. Consistent imagery helps with brand recognition

Brand recognition helps businesses launch new products and services. It also drives consumer’s decisions when differentiating between competing companies. When it comes to the online marketing space, consumers are visual, which means that a key ingredient to brand recognition is consistent imagery.

If you search online for stock photography, you will quickly find that many photographers use different styles. Depth of field, motion blur, flash, even different angles can dramatically affect the style of picture you receive, and mixing them can be jarring to consumers. Instead, choose a style that best highlights your products and it will become part of your brand identity.

3. Good quality images shows professionalism

If you are taking your own photographs, don’t take them on your smartphone. While the cameras are good enough for the odd selfie, they’re not that great for your online marketing. As an example, if you are taking images for your ecommerce website, it’s important to make sure your file sizes are large enough for customers to be able to zoom in on the product.

The zoom functionality on ecommerce websites has been linked to increased conversions, as it mimics a customer being able to pick something up in a bricks and mortar store and hold it up to their nose. Blurry images will look unprofessional and potentially lead to missed opportunities.

4. Good pictures can grab attention

A picture says 1000 words, but if you want the picture to say something specific, that’s where an experienced photographer is necessary. Images can be used strategically in advertising in order to draw attention to your product or your copy. How this occurs depends on the placement of your product in the image, as well as angles, blur, depth of field and other features.

You’re an expert in your field. You want your customers to know that, but you need to grab their attention first. That’s why choosing an experienced photographer is key to ensuring the success of your campaigns. With 15 years of experience, IJ Productions know how to take a good photograph. If you want to make sure your images are hitting all four of these key components, get in touch with us today.