Ulupna Winery Bottle Product Photography
We were contacted by the design and marketing team at Ulupna winery to photograph their latest range of Italian wines and new labels of their Australian wines. An urgent 2 day turn around was required; Photo shoot organised on Tuesday, photographed on Wednesday and files delivered by Friday.
Needing images that show the detail in their labels that include gold foil and subtle tones they contacted IJ Productions because of our experience and technical expertise in wine bottle & Product Photography. Working with multiple lights and light modifiers we set up a complex lighting system that included a 2400W Profoto professional strobe light. Camera system chosen for this was the 50 megapixel Digital medium format camera from Hasselblad that captures an incredible 16bit colour dynamic range (DSLR are only 12-14bit).
We spent only a few hours photographing the wine bottles individually and as groupings with the client there to approve images.
Ulupna vineyard is located in Goulburn Valley Australia. The winery is a family business that started out as a small B&B in the 1980s as a retirement activity of Nick and Kathy. Since 2000 approximately 22 hectares of vines have been planted; 50% Shiraz, 30% Cabernet Sauvignon and 20% Chardonnay.
In 2012 Ulupna started predominantly exporting all wines to China, Korea, Hong Kong and Singapore. Starting in 2016 they have concentrated their efforts on the local market.
Studio: Glow Studios, West Melbourne, Australia
Client: Ulupna Winery
Winemaker: Vio Buga
Photographer: Ivan Lee
Camera: Hasselblad X1D 50MP Digital medium format camera w/HC80mm 2.8
Images are captured on the Hasselblad X1D 50 megapixel digital mirrorless medium format camera. The Hasselblad is a high resolution professional camera that captures far more detail and colour compared to 35mm digital cameras such as ones from Canon, Nikon or Sony due to the sensor being nearly twice the size of a 35mm frame.
Lighting: Profoto Acute 2400 w/ Profoto Acute head and strip softbox, Profoto 7B w/ modified Broncolor mobilite & Picobox
View Our Wine Bottle and Advertising Photography portfolio
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