Professional Product Photography for Amazon & E-Commerce
How to Create an Outstanding Listing to stand out from the crowd
When you have a great product to sell online there is a good chance your item will be in a crowd of hundreds if not thousands of similar products. How do you get your product to stand out of the crowd?
Paid Sponsor listing could be an option but you still need images to draw in a potential buyer. Good Photography with images that will grab the attention of your potential buyer is critical.
Showing your product in use is a great idea and helps potential buyers visualise your product. Image was taken in our West Melbourne Photographic studio. Our fully working kitchen is also a popular hire studio/kitchen.
Great Tips on Getting the Photos That will help your Product stand out
When approaching a Professional Photographer it’s best to have in mind what you desire from your images. Reference images and images that you wish to aspire to really helps point the photographer in the right direction and makes sure you are both on the same page.
Depending on the complexity of styling, a professional stylist may be required to source props and help build sets. Basic white background images would not require styling.
Making a list of required images for your listing with the photographer will also streamline the photography process.
Example:
Product on white
Product on white -different angle
Product on white with packaging
Product in package
Close up/detail image of the product
Close up/detail image of the product
Product in use
Additional product in use
Photographing your product with a drop shadow or reflection is a better option than cutting out the product (floating) and it avoids the over retouching look
Another popular thing to do is combining the product originally shot on white to another background such as a room or table purchased from stock image. Retouching is never right due to lens perspective and angles. It’s quite common to have rooms photographed at a wide angle which is the opposite to what the product is usually photographed.
Studio Fashion Photography for Zacket & Plover
Professional Studio Photography for Australian Fashion Label Zacket & Plover
On the day of photography we had 3 different models one for each label (Z&P, Z&P WEEKEND, LD&CO). Each label had a large collection with over 50 items. In the end there were over 160 changes in the studio and on location at Docklands.
Creating The Set
Due to very short timeline from finding out that photography was going ahead to having providing final images, a simple set had to be built that would work well thought the day - The set must have the ability to change quickly and hold up all day of photography.
Using sheets of white perspex that we had plenty of in the studio the set was built by Ivan the night before. 3 lights with colour gels created the multi colour tones.
Behind the Scenes - Set Build & Fashion Photography in our West Melbourne Studio
Photography on location
Docklands in Melbourne was chosen because of it’s close proximity to our West Melbourne studio. With a few spots chosen we photographed a selected range.
Talent: Dallas Jays, Eloise Hannah & Kate Cameron-Smith (Brazen Models)
Hair and Make-up: Raffaella Tomaiuolo
Professional Corporate Portrait Headshots Photography for BankVIC
Corporate Portrait Headshots Photography on location or in our West Melbourne studio
BankVIC required portraits of all 180 staff members in Melbourne, We spent 2 days photographing staff at their Melbourne head office. To streamline the process and deliver images quickly, image selection was also done immediately on the day and retouching turnover happened in a few days afterwards.
Photographer: Ivan Lee
Assistant/ Digital Operator: Steven Ma