ivan Lee 8/23/16 ivan Lee 8/23/16

Professional Studio Product Photography for Couch Buddy

We created a series of images for CouchBuddy.com.au to promote their range of couch covers aimed a pet owners. The client wanted the product insitu and creating a room set in the studio was easier than finding the right house. We wanted a large light source to mimic daylight our artificial light source was 2x profoto strobes into a Westcott 7 foot parabolic umbrella and 150cm Creative light soft box.

Studio: Glow Studios, West Melbourne

ivan Lee 8/9/16 ivan Lee 8/9/16

Professional Wine Bottle Product Photography for Allinda Winery

Wine Bottle Photography in our West Melbourne Studio

Yarra Valley Wine Maker Al Francaros contacted Ivan Lee to photograph Allinda Winery’s redesigned wine bottles.

There were a few challenges to photographing their latest label design because of the gold foil and embossing. We had to mix hard lights for the embossing and soft gradient lights for the gold foil. The series of images are to be used on their latest website and for other advertising and promotional purposes.

Images taken on the high resolution Hasselblad H4D Digital medium format camera

ivan Lee 7/21/16 ivan Lee 7/21/16

Professional Advertising and Interior ArchitecturePhotography for VICROADS

Professional Interior Architecture Photography for VICROADS Hub@Exhibition

Earlier this year VICROADS unveiled a new customer service centre in Melbourne CBD. Ivan was commissioned to photograph the talent in the studio for their large window display and interiors of the newly developed space.