Capturing the Mood with Infused Whiskey Decanters Product Photography

Infused had commissioned IJ Productions to create a series of images for their range of whiskey decanters and reusable metal and stone cubes.

Working on the concept involved planning what was possible to shoot in a day and props required. Once a shot list was fleshed out the client went about sourcing the appropriate props and we gathered all the items required to build sets. In the past we have found working this way produced consistent results. View previous photo shoots examples.

Making Products look good on a plain white background.

There is only so much you can do creatively on a plain white background but to shoot it well can actually be a lot more complicated lighting wise compared to photographing something in-situation or on a dark background. Deep etching or contouring of the object is unrealistic and flattens the object in the frame. IJ Productions Principle Photographer Ivan Lee prefers photographing products on a reflective surface to create a mirror effect that adds depth and dimension to the product (but we can deep etch if required).

Lifestyle Product Photography Images That Stand Out

Being in the middle of stage 3 lockdown we kept to a minimal crew with the client and Photographer only. The minimal props involved meant a prop stylist wasn’t required. 

A few stained pine boards and plenty of whiskey (some for drinking) was pretty much all we needed as the whiskey sets provided enough items for propping.

With a shot list finalised before the photo shoot we worked efficiently on creating the final lifestyle images as we knew what props were required for each image and what order to photograph in for minimal down time.

Another use for the images was for Amazon listings which meant composition also had to work within a square format.  

To capture images at the highest quality and dynamic range, A Hasselblad digital medium format camera and Canon Professional DSLR was used for the photo shoot. Images lit with Profoto Flash lighting equipment.

Please view our Professional Photography Portfolio to see more work.