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Polperro Wines is a biodynamic & organically certified single vineyard winery from Mornington Peninsula,.
We were super excited to be contacted by Polperro early this year to photograph their new range of Polperro and Even Keel wines.
They wanted new images that showed off the textured foil embossing of their new Even Keel labels. Photographing bottles with the Hasselblad 50 megapixel digital medium format camera For a high dynamic range and tonality in the new labels was the perfect choice.
Client: Ultimate Storage
Stills: Ivan Lee
Motion: Jonathan Ho
Editor: Harim Song
Robyn Coates, Sales Manager at Van Leeuwen, Victoria and Tasmania Australia. Photographed onsite at Dandenong head office.
Van Leeuwen Steel pipes and tubing specialist commissioned Photographer Ivan Lee to photograph Robyn Coates, Sales Manager at Van Leeuwen Australia for an online and print editorial.
3 Willows Vineyard is a family run winery based in Red Hills Tasmania, located 35mins from Launceston., They specialise in growing cool climate Chardonnay, Pinot Noir & French/American Baco Noir.
We were contacted by the new owners of the winery to photograph their bottles for social media and website.
Capturing texture copper foil and fine detail in the label was an important factor in the photography. A high resolution Hasselblad 50 mega pixel digital medium format camera was used to capture all the tones and detail.
During mid 2021 amidst the Covid Lockdowns, we worked on producing their latest brochure. They required a series of images showcasing their range of door handles, cabinet and bathroom accessories.
Once concepts were decided on, we set out sourcing props and building sets which took longer than usual due to delivery delays. Production of the hardware delays also meant there was a 3 week pause in between photography.
This time around we wanted to create images that were more conceptual and colourful. We had the opportunity to work with contrasting colours and a wide range of shades.
Designer Doorware designs and manufactures superior quality door furniture and architectural hardware from their Melbourne based warehouse. This is our third year working with them in producing images for their catalogue.
Another season photographed for our Melbourne based client - Zaket and Plover womens wear. On the day of photography we also photographed their other label LD &CO.
Client: Zaket And Plover
Studio: Glow Studios, West Melbourne
Talent: Sylvie Goetz & Gopkia Kanangot (Giant Management)
Equipment: Canon 5D mkIV / Profoto acute lighting system
Capturing the mood.
Infused Whiskey Decanters Product Photography
Infused had commissioned IJ Productions to create a series of images for their range of whiskey decanters and reusable metal and stone cubes.
Working on the concept involved planning what was possible to shoot in a day and props required. Once a shot list was fleshed out the client went about sourcing the appropriate props and we gathered all the items required to build sets. In the past we have found working this way produced consistent results. View previous photo shoots examples.
There is only so much you can do creatively on a plain white background but to shoot it well can actually be a lot more complicated lighting wise compared to photographing something in-situation or on a dark background. Deep etching or contouring of the object is unrealistic and flattens the object in the frame. IJ Productions Principle Photographer Ivan Lee prefers photographing products on a reflective surface to create a mirror effect that adds depth and dimension to the product (but we can deep etch if required).
Being in the middle of stage 3 lockdown we kept to a minimal crew with the client and Photographer only. The minimal props involved meant a prop stylist wasn’t required.
A few stained pine boards and plenty of whiskey (some for drinking) was pretty much all we needed as the whiskey sets provided enough items for propping.
With a shot list finalised before the photo shoot we worked efficiently on creating the final lifestyle images as we knew what props were required for each image and what order to photograph in for minimal down time.
Another use for the images was for Amazon listings which meant composition also had to work within a square format.
To capture images at the highest quality and dynamic range, A Hasselblad digital medium format camera and Canon Professional DSLR was used for the photo shoot. Images lit with Profoto Flash lighting equipment.
Please view our Professional Photography Portfolio to see more work.
Pondalowie contacted IJ Productions because they required professional wine bottle product photography for their latest range of wines. Images are to be used online on their website and social media which was why Ivan had to create a well executed and sharp with dramatic lighting for the bottles. Using one of the finest camera systems, the Hasselblad digital medium format camera that captures images at an incredible 50 megapixels at two times the sensor size of the standard digital SLR and professional strobe lighting system by Profoto.
The first release of Pondalowie was in 2002 and since then it has always met with critical acclaim including being awarded a five star rating by James Halliday consecutively every year from 2006 to 2016, Pondalowie wines are widely regarded as some of Australia’s finest red wines.
They established 25 acres of vineyard in the Bendigo region in Central Victoria and planted Shiraz, Tempranillo, Cabernet Sauvignon, Malbec and Viognier. Their winemaking technique is with minimal intervention learned during our more than 20 years making wine in France, Portugal and Australia.
Pandemic Lockdown Photography No.05
During lockdown Ivan photographed the Pondalowie Special Release at home. Creating a scene involved props from home and creative lighting to mimic window lights. Image was used for Pondalowie newsletter and socials.
The Special Release is a complex wine with hints of Tobacco, plums, oak and blackberries. Most excellent drop for watching the 11am press conference.
Winemakers: Dominic & Krystina Morris
We were contacted by the design and marketing team at Ulupna winery to photograph their latest range of Italian wines and new labels of their Australian wines. An urgent 2 day turn around was required; Photo shoot organised on Tuesday, photographed on Wednesday and files delivered by Friday.
Needing images that show the detail in their labels that include gold foil and subtle tones they contacted IJ Productions because of our experience and technical expertise in wine bottle & Product Photography. Working with multiple lights and light modifiers we set up a complex lighting system that included a 2400W Profoto professional strobe light. Camera system chosen for this was the 50 megapixel Digital medium format camera from Hasselblad that captures an incredible 16bit colour dynamic range (DSLR are only 12-14bit).
We spent only a few hours photographing the wine bottles individually and as groupings with the client there to approve images.
Ulupna vineyard is located in Goulburn Valley Australia. The winery is a family business that started out as a small B&B in the 1980s as a retirement activity of Nick and Kathy. Since 2000 approximately 22 hectares of vines have been planted; 50% Shiraz, 30% Cabernet Sauvignon and 20% Chardonnay.
In 2012 Ulupna started predominantly exporting all wines to China, Korea, Hong Kong and Singapore. Starting in 2016 they have concentrated their efforts on the local market.
Studio: Glow Studios, West Melbourne, Australia
Client: Ulupna Winery
Winemaker: Vio Buga
Photographer: Ivan Lee
Camera: Hasselblad X1D 50MP Digital medium format camera w/HC80mm 2.8
Images are captured on the Hasselblad X1D 50 megapixel digital mirrorless medium format camera. The Hasselblad is a high resolution professional camera that captures far more detail and colour compared to 35mm digital cameras such as ones from Canon, Nikon or Sony due to the sensor being nearly twice the size of a 35mm frame.
Lighting: Profoto Acute 2400 w/ Profoto Acute head and strip softbox, Profoto 7B w/ modified Broncolor mobilite & Picobox
View Our Wine Bottle and Advertising Photography portfolio
Elit Lawyers was founded by Danielle Snell & Robert McGirr during the Covid-19 Pandemic, Their goal was to create a multi-disciplinary law firm that challenges the traditional law firm model. We went to create a series of images in our West Melbourne studio that reflected their unique approach and avoid the standard corporate law firm portraits.
We had the opportunity to photograph Ambulance Pilot Matthew Shepard at the Essedon Airfield. Working with The Incubator Creative Agency and their videographer, we had moments between takes to capture the images required.
As part of BankVic’s partnership with the Hawthorn Football Club, Hawthorn FC recognise an Emergency Services member at each Melbourne home game who is known as the BankVic Emergency Services Champion. A champion is nominated by each of the Emergency Services agencies for going above and beyond their normal duties to contribute to the Victorian community. Check out our Corporate and Editorial Portrait Photography Portfolio.
Take a moment to imagine the image in our heads. How it appears, what colors we see, how it smells and sounds. This is how we remember information in general and this is the visual aspect of memory that most marketers aren’t leveraging for their ecommerce product images.
When it comes to e-commerce product photography, the visual is often the second most important aspect in creating that memorable image within the head of your target market. For your customers to know what you’re selling, seeing it in their heads is essential.
If we want to make our customers happy and keep them coming back then they need to be able to see what we’re selling. And, if we want them seeing our products in their head for a long time then it needs to look good as well as be functional.
It’s not enough to just take a photo of the product, that’s too plain. It needs to look visually appealing and tell a story. We need to present our products in such a way that makes what we’re selling easier for the customers to see and understand.
The images we choose from the hundreds of thousands of products on offer on ecommerce websites tell our target market a lot about what we are selling, how it works as well as possibly inspire them.
How we choose to show our products tells our customers what that particular product means to us. It’s how we present the product and how it’s packaged that draws attention and makes it appealing to buy.
So, when it comes to ecommerce product photography, the visual is the second most important aspect in creating a memorable image within the head of your target market.
If you want customers seeing your products in their heads for a long time then it needs to look good as well as be functional. It’s not enough just to take a photo of the product, that’s too plain and uninteresting.
Contact IJ Productions if you are looking for a Product Photographer in Melbourne and we can discuss how we can help create memorable images for your website.
20 Lalor Street, Port Melbourne, Victoria, Australia 3207.
